Sony Philippines Partners with The Voice of the Philippines; in support of the Campaign “Music Deserves Respect”

Sony Philippines a global leader and technology innovator in consumer electronics, mobile communications, personal audio, digital imaging and home entertainment is an official partner of the hit reality show The Voice of the Philippines. Having recently launched their “Music Deserves Respect” campaign, Sony has extended their support to the popular singing competition where Sony headphone endorser Bamboo Mañalac also serves time as a coach.

Bamboo ManalacOur partnership with The Voice of the Philippines is our way of supporting Bamboo in his current project. The coaches are looking for the perfect sound that best represents the Philippines and here at Sony, we value that sound especially through our newest line of headphones, the MDR-1R and Extra Bass series. We are constantly working to deliver the purest sound quality through our products,” said CJ Deacosta, Marketing Officer for Personal Audio, Sony Philippines Inc.

Having a seat on one of the four iconic chairs, Bamboo is responsible for guiding his team of aspiring music artists to hone their vocal talents so that one of them may soon be declared as “The Voice of the Philippines”. On how his current partnership with Sony and his coaching gig on The Voice work hand-in-hand, Bamboo said, “To have Sony here in The Voice of the Philippines feels just right. Sony truly understands the value of the music that artists, such as myself, create. This is the same type of music that I hope to pass on to my team so that they learn to truly understand every sound and every note in every song. When you get that and you give music the respect it deserves, that’s when real good music is made.”

Coaches and contestants alike got the chance to experience the immersive music experience from the various MDR-1R and XB series headphones made available to them.

As we search for the first VOICE of the Philippines, our partnership is perfect as we share the same advocacy of giving justice to sound and making everyone hear music the way they’re supposed to be heard,“ added Deacosta.

The Voice of the Philippines airs every Saturday & Sunday Nights on ABS-CBN.

For more information about Sony, Sony MDR-1 and XB series headphones and other Sony products, visit the nearest Sony Centre or authorized dealer, log on to, like us on Facebook at or follow us on Twitter at


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