World Vision and Zonrox GentleClean Collaborate for the White Event: An Online Auction for a Cause

World Vision, in partnership with Zonrox GentleClean, today announced the launch of White Event – a much awaited online auction of white personal items of celebrities and fashion icons to the public.


The official unveiling of the White Event online auction website, held at the Makati Shangri-La Hotel last Thusday March 26, supports the collaboration’s educational development efforts in Malabon City.

Jun Godornes, National Resource Development Director of World Vision expressed that, “Last year, with the help of our celebrity ambassadors, we were able to achieve our fundraising initiatives, and carry our various relief efforts, particularly in the typhoon-hit areas of Visayas.”

“This 2015 marks the start of a clean slate and fresh beginning with our partners in Green Cross, Inc., makers of Zonrox GentleClean. We have invited our generous celebrity friends to share their white, pre-loved pieces of clothing and be part of a unique way of brightening our children’s future,” Godornes added.

“I want to share my item (white pants) because the proceeds from this donation can help children. Also, we know that when we let go of something important, something better comes along.” Aljur Abrenica, one of the donors and World Vision Ambassador, shares his thoughts on one of the items he is donating for the online auction.

Another donor and World Vision ambassador, Julie Anne San Jose, speaks on why she wants to be part of the White Event, “I want to share this item because a jacket symbolizes comfort. By giving this jacket, it’s as if I am giving them (fans and beneficiaries) comfort as well, like I’m hugging them.”



The White Event aims to rehabilitate select classrooms at the Catmon Integrated School in Malabon City in time for the resumption of classes this coming June. Generated funds will be able to sponsor the manpower and materials needed for the proposed repair of at least 12 classrooms.

Nicole Postrado, Brand Manager of Zonrox GentleClean, expressed the brand’s excitement on this joint effort, saying, “Zonrox fully supports World Vision on this noble endeavor. The White Event is such a unique way of sharing and giving back to communities such as Catmon.”

“The auction gives celebrities and ordinary people a chance to share their comfort for the benefit of others. Through the White Event, everyone can participate in helping provide the youth of Catmon Integrated School a clean and hopeful beginning this coming school year,” she added.



Fans can go online and bid on their favorite celebrities’ white garments by logging on to until May 8, 2015.

Here, fans can browse through celebrity items that are up for grabs. Fans are allowed to bid as many times to as many items as they would like. Similar to other online auctions, the highest bidder wins and will be contacted by representatives from the White Event for payment confirmation and delivery details.

The auction is an equally benefiting opportunity that gives everyone a unique chance to take home a piece of their favorite star’s cherished item while helping build a brighter future for the children of Catmon Integrated School.

World Vision and Zonrox GentleClean are calling the public to share the comfort by joining this mission of providing a more conducive learning experience for the children of Catmon.


A simple white garment can help change lives forever. 


For more information, log on to Like the Facebook pages of World Vision Philippines and Zonrox Philippines for regular updates on the White Event.


World Vision

World Vision is an international Christian humanitarian, relief, and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the root causes of poverty and injustice. 

In keeping with its vision statement: “Our vision for every child, life in all its fullness; our prayer for every heart, the will to make it so,” World Vision seeks to assist children with education, life skills, good nutrition, and opportunities for them to reach their highest potential, regardless of their religion, race, ethnicity or gender. Now already 58 years in the Philippines, World Vision assists more than 100,000 poor children with their families and communities nationwide, with nearly 70,000 sponsors locally and internationally.

Zonrox GentleClean

Zonrox GentleClean is a gentle bleach for whites that is gentler on fabrics and milder on hands. It is part of the Zonrox Bleach portfolio which is manufactured by Green Cross Inc., the same makers of Green Cross Alcohol. Zonrox GentleClean, highlights the importance of caring not just for laundry, but also for community development. Apart from the White Event, Zonrox also implements Linizkwela, a school clean-up activity, which is held nationwide together with the help of school representatives and parents, before the start of each school year. 

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