Brother Philippines strengthens focus on brand and service excellence with Customer+ Loyalty Program

Brother International Philippines Corporation (Brother Philippines) always strive to offer customers superior value with high-quality, user-friendly, reliable and cost-effective products and services.

A leader in home and business IT peripherals, Brother International Philippines Corporation (Brother Philippines), recently launched its Customer+ Loyalty Program which aims to create a life-long customer relationship that focuses on brand and service excellence.
The Brother Customer+ Loyalty Program is a fully integrated customer program which offers comprehensive training sessions for new and some 7,000 plus existing Brother printers and multifunction center customers in Metro Manila.
The program likewise sends regular updates on machine information, consumables, service, survey and more importantly, special trade-in offer given two years from the time customers become Customer+ members.
Glenn Hocson, president of Brother Philippines said, “Our customer loyalty program has been in place for some time now; and in running the program silently, the customer feedback that we’ve gathered helped us improve the program to be more structured and to serve our customers better. This improved program is what we are formally introducing today as ‘Customer+’.”
“The program is part of our customer-first orientation as reflected in our “At Your Side” mantra. We always want our customers to be able to use our products well and maximize their features, and be assured that Brother is always at their service,”Hocson further stressed.
Takafumi Kamenouchi, managing executive officer of Brother Industries, Ltd. said, “This program is truly a reflection of Brother’s ‘At your side’ mantra. The Brother Group commends our Philippine subsidiary for coming up with this program, and going the extra mile to serve customers and improve their Brother experience.” 

Also present during the event were Isao Noji, General Manager of the Sales and Marketing Department handling Asia Pacific and Japan, and the Global Marketing Department of Brother Industries Ltd.; Yumiko Iwadare, General Manager of the Sales and Marketing Department handling the US and Europe of Brother Industries Ltd.; Takao Shima, Manager for Sales and Marketing for Japan and Asia Pacific of Brother Industries Ltd.; Masakazu Goto, Senior Team Manager of the Sales and Marketing Department handling the US and Europe of Brother Industries, Ltd.; Shinji Tada, Managing Director, ASEAN, of Brother International Singapore Pte. Ltd.; and Masao Kasagi, Deputy General Manager for Sales and Marketing, Brother Philippines.

Brother executives and celebrity supporters recently gathered to celebrate the launch of the company’s Customer + Loyalty Program at the Makati Shangri-la.
In photo during the launch (from left to right, back row) are Mr. Kamenouchi, Mr. Tada, Mr. Noji, Ms. Iwadare, Mr. Demanarig, Mr. Shima, Mr. Goto, Mr. Kasagi and Mr. Hocson. Joining them (from left to right, front row) are celebrity guests LA Tenorio, Ginoboi Quillamor, Danica Sotto-Pingris, Patricia Prieto, Ginger Conejero, Jeron and Jeric Teng.
Customers also gave testimonials on the comprehensive training they were given to be able to maximize the use of their Brother printers. They said that through Brother’s various activities for their customers, they are getting more value from their purchases. They were likewise pleased at Brother’s personal approach to reaching out to their customers.
Brother’s Customer Plus Loyalty Program launch with celebrity supporters. Brother Philippines President Glenn Hocson, (fifth from left) led the launch of the company’s Customer + Loyalty Program at the Makati Shangri-la with Brother celebrity supporters; Ginoboi Quillamor, Troy Montero, LA Tenorio, Danica Sotto-Pingris, Patricia Prieto, Ginger Conejero, Jeric and Jeron Teng.

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