PH COMPANIES, AGENCIES, AND SCHOOLS GEAR UP FOR
PHILIPPINE QUILL AND STUDENT QUILL AWARDS 2013
It’s the time of the year again to search for the country’s best organizations, agencies and schools in the field of business communication and declare the Company of the Year, the Agency of the Year, and the School of the Year at the Philippine Quill Awards 2013.
The International Association of Business Communicators (IABC) Philippines is now accepting entries to the Philippine Quill Awards and Philippine Student Quill Awards 2013, the most prestigious and comprehensive awards that recognize outstanding communication works by professionals and undergraduate students nationwide.
Starting this year, the 30th anniversary of IABC Philippines, the Philippine Quill Awards has become bigger, brighter, and sharper as it expands to 42 categories covering four divisions, namely communication management, communication research, communication skills, and communication education and training. A first will be two new divisions – communication research and education, and communication training covering both internal and external training
Beyond audiences, stakeholders will be segmented in the entry’s work plan.
In every division, a Top Award will be conferred on the entry with the highest score earned from the distinguished board of judges.
IABC Philippines president and IABC North Asia regional director Ritzi Villarico-Ronquillo urged interested participants – from the country’s top corporations, communication agencies, and government institutions to small- to medium-sized companies, non-government organizations, and schools – to prepare as early as now for the most comprehensive and festive Quill Awards ever.
“It’s going to be a festival of bright ideas, groundbreaking concepts, marvelous executions and resounding results. This is where your communication work can truly shine and get the recognition it deserves. Whether you are a professional or a student, this is your chance to be heard, be applauded by your peers, and be side by side with the very best in the competitive world of business communication,” she said.
In 2012, the Quill’s Top Award in Communication Management went to SMART Communications for its Project Visa; the Top Award in Communication Skills to ABS-CBN Corporation for the DZMM.com.ph website; the Top Award in Communication Creative to Stratworks and Unilever Philippines for their AXE End of the World Survival Kit: and the Student Quill Top Award to De La Salle University’s “The Lasallian Facebook.”
Adding excitement to last year’s Quill was the launch of its pioneering special awards. Smart Communications was declared the Company of the Year for bagging the most number of excellence awards, followed by the Manila Electric Company (1st runner-up) and ABS-CBN Corporation (2nd runner-up). The Agency of the Year was conferred on Ogilvy Public Relations Manila, while the School of the Year went to Colegio San Juan de Letran.
In its first year, student entries were received from up north in Ilocos to down south in Davao.
Amid these exciting new developments, IABC vice president and Philippine Quill Awards chairman Kane Errol Choa said one thing that will continue to differentiate the Quill is that the entries are judged against the international standards set by the International Association of Business Communicators for its annual Gold Quill Awards.
“We use the highest global standard to evaluate the work of our participants. This is what the Philippine Quill has been known for in the past 11 years. And this is one of the reasons it is considered as the biggest prize in business communication in the land,” he said.
Entries to the Quill, which cover various disciplines in communication such as public relations, advertising, marketing, events, research, training, publications, design, and multimedia, will be judged based on technical merit, creativity, innovation, adherence to the company’s goals, delivery of measurable results, and overall success.
The Philippine Quill is also deemed as the best preparation for the Gold Quill Awards, which is organized annually by the San Francisco-based IABC, a professional network of 15,000 business communication professionals in over 80 countries. Members are further linked to over 160,000 professionals and academics through the Switzerland-based Global Alliance for Public Relations and Communication Management.
The IABC Philippines is the first chapter of the worldwide IABC outside the United States of America. In addition to its award programs, IABC Philippines upholds excellence in business communication through its awards programs andcontinued learning like master classes and training that equip its member-professionals with trendsand global communication skills and strategies. Apart from the Philippine Quill and Student Quill, it also confers the CEO Excel Awards, which honor brilliant communication work by business leaders.
For the award mechanics, entry form, and information on the Philippine Quill and Philippine Student Quill Awards, you may visit www.iabcphilippines.com or contact the IABC secretariat at 756-0424 or 756-0441 or via Twitter @iabcph.