Globe’s social media campaign wins int’l award

Globe Telecom’s social media campaign for the GCASH American Express Virtual Pay won in the Social Media Programs category of the prestigious 2013 Gold Quill Award organized by the International Association of Business Communicators (IABC).

IABC’s Annual Gold Quill Awards program honors the best and the brightest in international business communications.

The award recognized the GCASH American Express Virtual Pay Black Friday social media campaign which generated over 4-million impressions on Twitter, over P80 million worth of online media mileage, and generated the first-ever 100% positive social media feedback for Globe in November 2012 .

The hashtags #GlobeBlackFriday and #GCASH also trended in the Philippines and in Singapore.

“Since GCASH American Express Virtual Pay appeals to Filipinos who love to purchase items and enjoy great deals abroad, we leveraged on the popularity of the Black Friday Sale in the United States and made it our own big online sale event here in the country,” said Paolo Baltao, president of G-Xchange Inc., operator of GCASH.

GCASH American Express Virtual Pay is a unique product that enables GCASH users to shop in local and international sites that accept American Express as mode of payment and have their purchases delivered right at their doorsteps at affordable rates, without having to worry about settling additional importation duties and extra fees.


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